fractional + interim CMO/CRO + help with

GO-TO-MARKET

PRODUCT MARKETING + POSITIONING

Marketing Communications

Demand Generation + REVOPS

SALES, ENABLEMENT + CUSTOMER experience

revenue growth

corporate strategy

social impact

For 25 years, I’ve helped disruptive technology and nonprofits – from startups through the Fortune 100 – scale commercial and social impact 2-25x and do it quickly.

I better connect the dots between GTM plans, marketing and sales activity and revenue goals. I help you better illustrate your brand’s value and impact online, offline and inbetween to increase interest in what you do. To drive growth ASAP and make it sustainable.

I help you keep the lights on. Or buy better lights. Or buy the electric company. I’m not an agency. I’m ürgency. (Though most people call me Paul).

ü need:

From veritably kick-a$$ to downright impressive, I help you build awareness, sales + systems in creative + practical ways that deliver results:

• 100+ partnerships + SaaS/AI products launched worldwide.

• RevOps pioneer (20+ instances) as part of multichannel global ABM.

• Transformed 200+ events online/offline to better engage + deliver ROI.

• 50x influencers, 2x record-breaking social + 3x customer communities.

I minimize learning curves and function as an extension of your team.

Whether it’s for a few hours a month, per week or everyday.

the method to the madness – Sorta/

Not as cheap as an intern but none of the overhead or nickel-and-diming of a large agency. Working with each client to define what success looks like and understand the best way to engage before we collaborate – and as relationships, markets and companies evolve.

Bringing 25 years of know-how and operational marketing and sales expertise from B2B, DTC and SLED businesses and organizations across a variety of industries. At once strategic, tactical, creative and data-driven because I know your goal is to get results.

I let you guide how process-oriented you want to be, adapting to the communication channels, documentation preferences and project management systems that work for you. I work with your internal and external team, vendors and experts or I can bring in or recommend my own.

I believe it’s important to do less, do it better and go deeper. To get the most potential return on investment and return on objective. Too often go-to-market teams try to do too much too thinly – and 100% of 5% of yourself only goes so far. Let’s not half-ass things.

about principal paul kühne/

My official training en route to GTMland is in acting, theatre and English. My workplace roots are in customer success, sales and account management. Today, I apply all of that across (mostly B2B) go-to-market efforts. Creative and communications work merged with Sales 2.o principles in the early days of marketing automation for me, revealing a smarter way to work to generate the engagement and revenue everyone’s looking for. All layered across a firm product marketing foundation that’s always WIIFM/customer-centric while keeping our goals in mind – bringing people on a journey from where they are to how we can help. My teams and I have led significant gains in marketing effectiveness, reputation, funnel momentum and revenue growth to scale organizations, startups, SMBs and new enterprise initiatives.

After nearly a decade in academia, educational nonprofits and ed tech and services heading up marketing, sales and CS, I spent a decade exclusively working with 75+ clients across the wide world as a fractional CMO/CRO, GTM executive advisor and RevOps consultant to drive growth. (Before “fractional” and “RevOps” were even invented). As time passed, and amid COVID, the future of learning work led to future of work work and I returned in-house – focused increasingly on IIoT/IoT, digital transformation, industry 4.0, data and AI/ML. I returned to fractional work and consulting in 2025 and I’m here to help.

Outside of the funnel – whether it’s funnel-shaped or not – I not only love and try to get back to theatre every once in a while but also enjoy travel and fuzzy dogs. I grew up in Somerville, Massachusetts; I still adds r's where they don't exist at the end of words but take them away far less often, y’all. (And I just used a semicolon, started a sentence with "and" and showcased how I have appropriated “y’all”). Super bold, eh? After a decade in NYC – followed by 6ish great years Hoosiering it up in the Midwest in Bloomington, Indiana – I can now be found splitting my time with my partner between the Greater Boston area and Fondren in Jackson, Mississippi. With my very own very fuzzy dog and a somewhat-less-fuzzy-but-super-adventurous-Titanic-and-trains-loving-wannabe-YouTube-star-sixth-grader son. View Paul's LinkedIn profile.

My journey as a storyseller

thank ü

7 Mindsets • Acrobatiq • Adventure House Communications Group • Alma • Association of American Publishers/PreK-12 Learning Group • Blackboard • Boopsie • C&Z Marketing • C. Blohm & Associates • Cashtivity • Chatfunnels/Signals • Cignition • Cisco • Cisco Corporate Social Responsibility (CSR) • Classworks • CLEANR • CloudNC • Common Cents New York • Common Core Institute • Conscious Teaching • Corwin Press/SAGE Publications • Degreed • Devex • Dictionary.com • Dusseau and Company • EdTechTeam • EduTone/Global Grid for Learning • Ellevation • Entangled Group/Solutions • EXO U • Find Your Grind • First Step Advisors • Five-Star Technology • Forsythe Technology • geoConvergence/Indoor Maps • Honeywell/System Sensor • Illustrative Mathematics • IndieFLIX/Impactful • Infosnap • InOrbit • Institute of International Education • Knovation • LearnOnPoint/Phonics Things • LexisNexis • LightSail Education • Lyrics2Learn • Math Solutions/Scholastic • mBlox • McGraw-Hill Education • Membean • NESLI • NetDimensions • Newsela • Noodle Markets • NumberShire • NWEA • Open Up Resources • Pivot Learning • PossibilityU • PR with Panache • PresenceLearning • Protectus • Readable English • Redbird Advanced Learning • RisersCircle • RTM Business Group • SchoolInfoApp • School Software Group • Sphero/Orbotix • SunGard • Thought Cycle • Turn • Tutor.com

tag – ür it!

Fill out the form below and I’ll reach out to discuss your work, goals and how we might collaborate to help you reach them.